ERP and CRM Software Providers

Finding the right CRM software for your company’s needs requires a critical decision making process. In order to achieve efficiency and effectiveness in your business operations, you will need a good CRM package. One of the best things to do is to compare the features and advantages of each of the CRM software providers and decide which is the closest to aligning with your company’s strategy.

One feature you’ll definitely want to consider is enterprise resource planning. Enterprise resource planning (ERP) handles the human resources, finances, accounting, and supply management of a company. On the other hand, customer relationship management (CRM) deals with the sales, marketing, and service support business activities. Getting these two systems to talk to each other makes each a more powerful tool in achieving customer satisfaction as well as meeting your business profitability goals. There are a lot of CRM providers that already integrate ERP into their applications. Some of the providers that do this are listed below:

SAP, which is considered the pioneer of ERP and serves already 38,000 customers worldwide, enables the company to have improved operations in their whole business. Oracle, SAP’s primary database, has been in the industry for almost 30 years now and has extended its business with PeopleSoft, Siebel, JD Edwards and other CRM providers to boot. Merging with these companies gives Oracle a solid edge against its competitors. It is used by almost 4.6 millions users worldwide in different industries.

NetSuite is already a leader in providing enterprise quality technology both for small and medium sized businesses. It is hosted software that caters to forecasting, sales management, dashboards, product catalogs and document management activities.

Epicor is another CRM provider you might want to check out, which by the way was named in the Fortune Magazine as one of the100 Fastest Growing Companies in 2006. Yes, this is a bit outdated, but it shows that the company has a solid foundation.

What more would a company look for from a CRM provider that has already integrated both ERP and CRM in their solutions? ERP was already designed to manage most of the company’s business units; adding CRM technology to it rounds out the business with the marketing department. The benefits are doubled from what the company could expect purchasing a simple CRM package that lacks ERP technology. Good CRM consulting firms will tell you that a CRM system should cater to both the back room and front line activities of a business.

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